The Orange ship has been around for over 13 years now, but most voyagers are still unsure about our identity or how we operate. This campaign aims to change perceptions by emphasizing our focus on the consumer’s point of view in taking control. This is accomplished through storytelling in a POV (point of view) perspective to embed our brand essence as a strong consumer-driven brand that enables freedom, ease, and control.
We are all born into this world with individual lives, but what brings us together is how our separate lives intertwine through different experiences to become part of something greater than each of us. We are one big family made up of many tribes, provinces and cities making life possible one step at a time. Each tribe has their own customs and traditions, languages and food. We have different skin tones, hair styles, religions and values but at the end of the day we are all making dreams come through in one way or another. That is why we are saying “You make life possible”, telling our brand story from your point of view.
This campaign expresses our focus on the consumer’s point of view taking control which means that you can make life possible with Paga on your mobile phone, on your computer or via the POS agents around you. The control is in your hands. We are just happy to be part of your freedom journey.
Hurry in as the captain takes the last call, next stop is freedom.
Are you ready?
Providing outstanding, first-rate, flexible, and user-friendly technology that enables you to make life possible. That’s our mission.
Giving you the attention and support you require to succeed at all times. That’s what we are about.
If you want to go fast, go alone, but if you want to go far, go together. We are big on building meaningful relationships. We believe we can achieve better together.